Back in 1993, 20 year old Shelley Pearce was crowned Queen of Clubs in Surfer's Paradise, Australia. As the reigning Miss SA Bikini (the official pageant, not the M-Net edition), she qualified to compete at the international pageant against more than 30 beauties from as many countries. The pageant was started to promote nightclubs and dispel the myth that they (nightclubs) are drug-infested sleaze-pits. 16 years down the line, nightclubs are still trying (in vain) to improve their image, and the pageant, after undergoing a number of name changes, has folded.
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